Trade Link ITE

Engaging the metalworking community

  • Developed an integrated communications strategy for Malaysia’s leading metalworking exhibition to reach the local business community.
  • Managed and executed B2B content for months leading up to the event, including electronic direct mailers. press releases, brochures and other marketing collaterals.
  • Provided on-site rapporteuring for the exhibition’s daily newspaper.
  • Wrote speeches for the exhibition’s VIPs.