Engaging the metalworking community
- Developed an integrated communications strategy for Malaysia’s leading metalworking exhibition to reach the local business community.
- Managed and executed B2B content for months leading up to the event, including electronic direct mailers. press releases, brochures and other marketing collaterals.
- Provided on-site rapporteuring for the exhibition’s daily newspaper.
- Wrote speeches for the exhibition’s VIPs.
